Blu Atlas’ ultra-hydrating moisturizer is designed to concentrate on dry and uninteresting pores and pores and skin. It nourishes and conditions pores and pores and skin with substances like seaweed extract, vitamin C, and mango seed butter. ({Photograph}: Enterprise Wire)
DALLAS–(BUSINESS WIRE)–Foundry, a mannequin platform specializing in shopping for, nurturing, and rising on-line producers, has acquired Blu Atlas for an undisclosed eight-figure sum. Blu Atlas is a direct-to-consumer (D2C) males’s skincare, haircare, and fragrance mannequin and marks Foundry’s third acquisition into the rapidly rising males’s non-public care enterprise.
Since its launch in January 2022, Blu Atlas has expert explosive growth and has obtained glowing critiques from fairly just a few nationwide publications. Blu Atlas been described as “The Best Males’s Skincare Mannequin” by Males’s Journal, “The King of Grooming Merchandise” by Rolling Stone, and the “clear winner” vs. Estée Lauder’s Le Labo and L’Oréal’s Kiehl’s by WWD and US Weekly.
Foundry, which already boasts a portfolio of disruptive producers, along with Present, a males’s premium razor mannequin, Stryx, a males’s cosmetics mannequin, and Craft & Kin, a home fragrance mannequin, is proud to welcome Blu Atlas into the Foundry family of tens of tens of millions of loyal purchasers.
Expressing his pleasure regarding the acquisition, Matt Rhodes, Co-Founder and CFO of Foundry, well-known, “Blu Atlas has effectively cracked the code by offering high-quality merchandise crafted from pure substances, accompanied by good fragrances and attention-grabbing packaging. This acquisition fully aligns with our mission of enriching people’s lives.”
Hendre Ackermann, CEO of Foundry, added, “We’re thrilled for the prospect to take Blu Atlas to its subsequent stage of growth. We think about Blu Atlas has the potential to realize $100 million in product sales over the approaching years, by rising distribution, establishing bigger consciousness, and persevering with to produce a premium and differentiated product assortment.”
Foundry understands and appreciates the dedication and exhausting work founders put into establishing a mannequin. Foundry’s integration group works intently with founders to ensure a clear transition that respects the mannequin’s origins and values.
Reflecting on the acquisition, Deep Patel, founding father of Blu Atlas, shared, “I was pushed to start out out Blu Atlas as soon as I couldn’t uncover clear and environment friendly males’s skincare that labored. So, I labored with a gaggle to create a line of extremely efficient and environment friendly merchandise that people quickly fell in love with. Blu Atlas grew earlier than I may need ever dreamed of. I actually really feel terribly happy with what we have now been able to perform. Now, with Foundry taking the reins, I’m excited to witness the following chapter unfold. The Foundry group has been a pleasure to work with, and I do know that they might proceed to boost the mannequin and make a constructive have an effect on on the lives of males globally.”
With this acquisition, Foundry continues to solidify its place as a mannequin platform delivering merchandise which will be tailored to purchaser needs and preferences. The Foundry group appears forward to the mix course of and persevering with to develop new and fashionable merchandise which will make a big distinction throughout the lives of people everywhere.
For further information on Blu Atlas, go to https://www.bluatlas.com/
About Foundry
Foundry is a mannequin platform setting a model new regular for e-commerce effectivity and mannequin excellence. The group acquires distinctive, disruptive corporations and nurtures them into epic, enduring producers to curate a selective portfolio of firms that households rely on to make life larger. It objectives to profitably scale its producers to assemble the primary assortment of excessive shopper firms with regular sources, an unlimited neighborhood, and unmatched experience. For further information, go to https://www.foundrybrands.com/ or e-mail us at Be part of@foundrybrands.com.
